Some marketing buzzwords are useful while others are unnecessary. Either way, it’s important to know them if you work in the industry (or with a marketing company as a client). We created this glossary for you to refer to if you happen to hear a marketing term you don’t understand. The table of contents is […]

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. But not everyone understands what it is, how it works, or (most importantly) how to make it successful. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth […]

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

You’ve experienced TLDR. We all have. And you certainly don’t want anyone to open up your content and bounce out because they anticipate a long, boring article. Pattern interrupts are an excellent bounce preventative. But they’re only a part of this healthy breakfast. The fun news is, they’re the sugary cereal part. What do we mean […]